Built for professional dog trainers
Less admin.
More training. More growth.
Manage clients, dogs, bookings, payments, and marketing from one place. Built specifically for professional dog trainers.
14-day Pro trial. No credit card required.
Real screenshot. Not a mockup.
This is what HarkDog looks like when you open it.
Run your business
Your entire training business. Finally connected.
Every piece of running your business lives in one place and talks to the rest — so paperwork stops being the thing that eats your evening.
Clients + dogs
Nested records. Each client, each of their dogs, every session and note in one place.
Lead pipeline
Track inquiries from first contact through consultation, agreement, and payment.
Scheduling
Book sessions in seconds. Address and dog context carry over automatically.
Contracts
Send, sign, and auto-advance projects when the signature lands.
Invoices + partial payments
Deposit now, balance later. Clients pay with card or ACH, straight to your Stripe.
Client portal + messaging
Your clients see sessions, invoices, resources, and messages in one place. No more email flood.
Resources library
Share handouts, videos, and training materials with the clients who need them.
Automations
Reminders, follow-ups, session recaps — turn them on, turn them off. Per-provider control.
Your brand
Logo, colors, custom subdomain. Client-facing surfaces look like your business, not ours.
See how HarkDog works
From first inquiry to graduation — one place.
Every screenshot below is from a real HarkDog workspace. Nothing invented.
Step 1 · Dashboard
Open HarkDog. See what today needs.
Your Home shows what matters right now — new leads, unread messages, open tasks, sessions this week, and a setup checklist for your first few days.
Step 2 · Clients + dogs
Dog-first records that keep up with real households.
Every client owns one or more dogs. Each dog has its own profile — breed, age, temperament, medical notes, vet contact. Projects, sessions, and portal access are all nested where they belong.
Step 3 · Scheduling
Book sessions in seconds. Address auto-fills.
Pick a client, pick a dog, pick a time. HarkDog pulls their address automatically. Two-way Google Calendar sync keeps your week aligned with the rest of your life.
Step 4 · Pathways
Structured training programs with real progress.
Build a reusable training program once (milestones, objectives, owner homework). Enroll a dog, mark milestones as you teach, and HarkDog graduates them automatically when the last one lands.
Step 5 · Client portal
The portal your owners actually open.
Owners install HarkDog on their phone (no app store), see their dog's upcoming sessions, read your shared notes, pay invoices, and watch their pathway progress — all from a Progressive Web App you brand to look like your business.
Step 6 · HarkDog Growth
See which marketing actually works.
Guided Google Ads planning, 14 training lessons, and a results page that connects paid-ad clicks to the inquiries, bookings, and paying clients they produced — with manual spend tracking so you always know what you spent.
HarkDog Growth
Learn to run your own Google Ads.
Stop guessing which keywords to target, how much to budget, or what to say in your ads. HarkDog Growth walks you through building a Google Search campaign plan, understanding your advertising, and tracking the inquiries that become paying clients.
- 12-step guided campaign setup for Google Search
- Keyword + negative keyword suggestions tuned to dog training services
- Ad copy guidance that stays within Google's character limits
- 14 bite-sized lessons on running your own Google Ads
- Lead attribution that connects advertising inquiries to real bookings
- Manual spend tracking + results reporting in one view
You own and control your Google Ads account. HarkDog does not launch campaigns or manage spend on your behalf. Google Ads spending is paid directly to Google.
What's inside
- 1
Guided setup
A 12-step wizard walks through goals, service area, budget, keywords, ad copy, and launch prep.
- 2
Campaign plans
Save, edit, and duplicate plans. Build on what worked instead of starting from scratch.
- 3
Learning center
14 short lessons specifically for trainers running their own Google Search campaigns.
- 4
Attribution + results
UTM + gclid tracking on your lead forms. Log spend manually. See which campaigns pay off.
Dog-specific
Your clients have dogs. Your software should understand that.
Generic CRMs store contacts. HarkDog stores clients, their dogs, each dog's breed and age and temperament, the sessions they've done, the notes you took, and the progress they're making — all nested in the way a trainer thinks about them.
Dog profiles, not contact fields
Breed, age, temperament, medical notes, vet contact, vaccine records, behavior history — stored on the dog, not stuffed into a contact.
Sessions linked to a dog
Every note, photo, and progress update sits with the dog, so months of history is a scroll away.
Multi-dog households
One client, several dogs — each with its own records, each with its own training arc.
Private vs client-visible notes
Keep your honest observations private. Share progress updates with the owner. Both live on the same session.
The customer journey
From first inquiry to finished training.
HarkDog connects the whole lifecycle so nothing falls between tools. Each step hands cleanly to the next, and you decide when something is manual versus automatic.
Step 1
Inquiry
Lead lands in your pipeline with attribution attached.
Step 2
Consultation
Book the first session or evaluation.
Step 3
Agreement
Contract sent, signed, filed.
Step 4
Payment
Deposit or full balance, Stripe-direct.
Step 5
Training
Sessions logged with private + shared notes.
Step 6
Follow-up
Graduation, repeat business, and referrals.
Automations are opt-in and configurable per client. You stay in control.
HarkDog Pathways
Structured training programs built directly into HarkDog. Build a pathway once, enroll clients, mark milestones as you teach them. Owners see their dog's progress and homework in the client portal — all the way to graduation.
- —Program templates for puppy, obedience, behavior, board & train
- —Milestones with trainer objectives + owner homework
- —Owner-visible progress tracking in the client portal
- —Automatic graduation when the last milestone lands
Straight answers
The things you'd normally have to email support about.
Built for professional dog trainers
Not groomers, not vets, not generic freelancers. Independent trainers, puppy specialists, obedience, behavior, and board-and-train businesses.
Your data is yours
Clients, dogs, notes, invoices — all exportable to CSV from Settings anytime. Cancel and your account becomes read-only. We don't hold your business hostage.
Payments are Stripe-direct
Stripe's standard rate (2.9% + $0.30 for cards, 0.8% ACH capped at $5) goes to Stripe. HarkDog takes nothing on top of that. Payouts land in your Stripe account.
No credit card to trial
14 days of the full Pro tier — including Pathways and Growth. If you don't pick a plan after that, your account drops to read-only and your data stays.
Support, not scripts
Email support goes to the person who built HarkDog. No ticket queues, no outsourced help desk. Pro + Studio tiers get priority routing.
Built in public
HarkDog is new and growing. Features ship weekly based on what real trainers (hi, Brie) need. The roadmap is driven by actual use, not focus groups.
Optional
Need a website that works with HarkDog?
Gideon Codeworks builds professional websites, handles SEO and AEO, hosting, and maintenance — including integration with HarkDog so your inquiries flow directly into your pipeline. It's an affiliated service, not required. Keep your existing website if it works for you.
Gideon Codeworks is a separate service and does not run your Google Ads.
Why we built HarkDog
Spend more of your week with the dogs.
Every automation, every form that fills itself in, every reminder that goes out on its own exists for one reason — so a working trainer gets more time doing the thing a trainer is actually here to do.